AGM60 Amended SWOT Analysis 20 March 2020

With the global and local changes happening, I reamended my SWOT analysis made on 5th March to reflect what is possible in challenging and very difficult circumstances.

The main thing I did change was to add two subcategories in what constitutes as a ‘threat’: hypothetical and practical. Hypothetical is what could possibly happen. Practical is what has actually happened. By categorising issues in this way, it enables me to come up with and put into place practical solutions to the real challenges faced.

In turn, this will help set parameters for this project that can be worked with, rather than hinder my progress.

 

SWOT – AGM60 Research & Experimentation

20 March 2020

Strengths

• Creativity
• Determination to succeed
• Photography qualifications
• Previous photographic studies and experience
• Knowledge of printing and exhibiting
• Access to resources and equipment (see below)
  • Own equipment
    • Camera – Nikon D750 DSLR
    • 50mm lens
    • Speedlight flash
    • Tripod x 1
    • Circular bouncer (silver, gold, black and white)
    • Filters
      • UV (general filter)
      • ND (slowing exposure to capture movement in light conditions
      • CPL x 2 (cut reflections on water)
      • Warming (orange tone)
      • FLD (remove green and add a purple tint)
    • Extension rings (12mm, 20mm and 36mm)
    • SD cards (check how many and capacity)
    • Camera-cleaning supplies
  • Hardware
    • Desktop PC
    • Laptop
    • External drives x 2
  • Software
    • Adobe Camera Raw
    • Adobe Photoshop
    • Adobe Lightroom Classic
    • Adobe Premiere
  • Cloud storage
    • Adobe (check)
    • Google Drive
    • Dropbox (no space, but has XX files)
  • DS Colour Labs current open (as of 20th March)
  • Practical photographic advice and help via phone and email (partner)

 

Weaknesses

• Time management
• Limited available money (income and funding)
• Limited energy
• Short-term memory issues
• Physical issues

 

Opportunities

• Development of abstract concepts
• Exploring creative production during a global crisis

 

Threats

Hypothetical

• Bureaucracy
• Illness
• Lack of internet
• No electricity
• No revised deadline
• Equipment breaking or being faulty
• Not being able to replace or repair equipment

Practical

• Stuck in one venue for foreseeable future – Teddington
• Temporary closure of UOB
• No access to UOB until further notice
  • Library
  • Photography facilities
    • Three studios
    • Black & White and Colour darkrooms
    • Equipment hire
      • On-Site print bureau
• Car not working – needs service