A further useful tool I was introduced to during my HNC is SWOT analysis. This tool helps in defining and understanding one’s specialist areas and the opportunities available. This analysis also assists in identifying and mapping one’s own qualities and skills.
A SWOT analysis is commonly used in the professional world to evaluate the past, present and future position of a company. A personal SWOT analysis can do the same for an individual in pursuit of their career goals. By using this tool, I could get a new perspective on what I can do well, where my challenges lie and which avenues I should pursue.
The four categories within a SWOT analysis are:
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- Strengths
- Weaknesses
- Opportunities
- Threats
This was my SWOT analysis for this module as of 5th March 2020, developed from the original one I formulated on 9th February. Due to the current global situation, this is not a complete list and will be amended when necessary for my reference.
SWOT – AGM60 Research & Experimentation
Strengths
- Creativity
- Determination to succeed
- Photography qualifications
- Previous photographic studies and experience
- Knowledge of printing and exhibiting
- Access to resources and equipment (see below)
- Own equipment
- Camera – Nikon D750 DSLR
- Various lenses
- Tripod x 2
- LED lights x 3 (portable)
- UOB
- Three studios
- Black & White and Colour darkrooms
- Equipment hire
- On-Site print bureau
- Own equipment
Weaknesses
- Time management
- Limited available money (income and funding)
- Limited energy
- Short-term memory issues
- Lack of own equipment
Opportunities
- Development of abstract concepts
Threats
- Bureaucracy
- Illness
- Stuck in one venue (Brighton/Teddington)
- Strike action
- Temporary closure of UOB
Jennie Meadows MA Photography 